For my mock paid social media campaign, I created a page for a cute character inspired by Hello Kitty and Miffy. The character is a cartoon Golden Doodle named Daisy Doodle. She is inspired by the previously mentioned characters and by my childhood dog, an apricot Golden Doodle named Daisy Maisy.

The Doodle’s Objective

The objectives of my social media campaign are to build brand awareness and create hype for Daisy Doodle before the release of additional content, such as comics, animated content, and eventually merch. As a result, the chosen performance goal for the social media campaign is to maximize ad reach. We want the Daisy Doodle ads to reach as many viewers as possible, get them talking, and build the desired hype for the content and merchandise to come. It is hoped that creating hype will generate returns on interest through video views and merchandise purchases. For this first ad campaign, success will be measured only by views of the Daisy Doodle Facebook page, because that means people are at least looking.

The Doodle’s Budget

The chosen buying type is auction, and the budget strategy is an ad set budget and a daily $5 budget, as it was the suggested default and will keep costs as low as possible, with a campaign bid strategy to bid for the highest volume to get the most from our budget. This is to maximize awareness within the allocated budget.

Targeting the Doodle’s Audience

The target audience for Daisy Doodle is anyone who enjoys cute characters and dogs. So, the targeting settings I set covered all genders and ages 18-35. I selected this age group because, while I do believe people outside this age group could like this, I was researching the demographic for one of Daisy Doodle’s inspirations, Hello Kitty, and found that it was not only young girls but girls in their teens, 20s, and 30s. Based on this, I decided to target a similar age group while still keeping it open to all genders. Since the chosen demographic is still broad, I decided to use interests to narrow down the target audience.

 To get a bit more precise results, I used detailed targeting to include people who have expressed interest in topics including animated cartoons, animated movies, animation, cartoons, and character animation. While all of these apply to Daisy Doodle, since she is a cartoon, this is still a very broad audience, since there are many types of cartoons.

 For greater precision in targeting, I also set the detailed targeting so the audience must have expressed interest in cuteness, dogs, kawaii, and even Hello Kitty. Applying these other parameters to the target audience narrows the potential audience to people who are more specifically interested in Daisy Doodle because of these overlapping interests. If you like animation and dogs, chances are that you will like an animated dog.

The Doodle’s Ads

The ad placements will be on Facebook, since that is the platform the Daisy Doodle page is on. To reach more people and support brand awareness, the ad will also run on Instagram and Threads. On each platform, the ad will appear in the main feed, profile feed, stories, and reels. It is hoped that seeing it in multiple places on each platform will help build brand awareness.

For the ad itself, I drew Daisy Doodle and created a simple promotional image. It is sized to be easily posted on each platform. Daisy Doodle’s design itself is inspired by my dog Daisy, as well as Hello Kitty and Miffy. Although this was not the focus of the assignment, I still enjoyed creating this part.

Conclusion

If the Daisy Doodle ad campaign were to be posted, I do think that I created a good first teaser post that is set up to reach an audience. The audience size may not be very large to start, but the same campaign setup could be used to create additional campaigns in the future to build Daisy Doodle’s brand.